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Cheesy Pretzel 5K​

Illustration, Logo Design & Rebranding

When a 5K fundraiser for Heart Haven Outreach was in desperate need of a rebrand, they decided to go the extra mile. After so many years of reusing the same stale graphic of clip art runners, they really wanted to reach for an Octoberfest vibe that still appealed to families and serious runners. Thus, the illustrated mascots of a running pretzel and kiddie cheese cup was born. This event certainly transformed into "knot your average 5K"!
 

Whether you're in it for the race or for the family fun 1 mile walk, there's a warm soft pretzel with hot gooey cheese waiting for you at the finish line! Which is the perfect carb snack after a 5K calorie burn in October.

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